Gendered Perception towards Financial Literacy and Fintech Security Risk: A Multi Method Analysis Payeng Anil1,*, Baruah Devi2 1Research Scholar, Department of Commerce, Rajiv Gandhi University, Itanagar, Arunachal Pradesh, India, (E-mail: anil.payang@rgu.ac.in) 2Assistant Professor, Department of Commerce, Rajiv Gandhi University, Itanagar, Arunachal Pradesh, India, (E-mail: devi.baruah@rgu.ac.in) *Corresponding author E-mail: anil.payang@rgu.ac.in
Online Published on 02 February, 2024. Abstract Financial Technology (Fintech) is a digital business model that caters to financial requirements globally and has evolved into an inseparable component of the financial services sector. The surge of Fintech across nations and regions, is largely unregulated which calls for a cautionary approach to its uses and benefits. Fintech relies heavily on data, and cyber-attacks can severely compromise customer privacy and data security. Building on the works of several studies that customers with greater financial literacy tend to use more Fintech services, this study focuses on the security risk perception of financially literate Fintech customers. Furthermore, using a multi-model evaluation with the Smart PLS software, it investigates the moderating role of gender in evaluating the relationship between financia literacy and security risk erception. The study contributes to existing academic debates and paves the way for further research. Top Keywords Financial Technology, Perceived Risk, Financial Literacy, Multi Method, Smart PLS. Top |