Manthan: Journal of Commerce and Management
Year 2023, Volume-10, Issue-2 (July-December)
Print ISSN: 2347-4440
Online ISSN: 2395-2601

Table of Contents

Research Papers

Effectuation and Causation Decision-making Logics: Scale Development and Validation
Aubid Hussain Parrey and Sunakshi Gupta

Intention to Purchase Organic Food among Indian Consumers: Role of Self-direction and Consumer Involvement
Harmandeep Kaur

Identifying and Ranking Critical Factors for using Social Media as Health Information Source: An Analytic Hierarchy Process Approach
Shagun Tomar, Manisha Gupta and Vansh Sood

Assessing Purchase Intention of Consumers towards Fashion Products: Mediation and Moderation Analysis
Teena Agarwal and Navneet Gera

Evaluating the Relative Role of Influencer Marketing and Celebrity Endorsements in Promotion of Electric Vehicles
Pankaj and R. K. Yadav

Analyzing the Impact of Psychological Capital on Organisational Citizenship Behaviour
Sarath M.

Influence of Work-Life Balance on Employee Engagement in Higher Education Institutions: Mediating Role of Quality of Life
Kinneri Jain and Vandana Jain

Gendered Perception towards Financial Literacy and Fintech Security Risk: A Multi Method Analysis
Anil Payeng and Devi Baruah

Review Papers

Thematic Progression and Emerging Trends in Online Purchase Intention Research: A Bibliometric Analysis
Zeeshan Majeed Nadroo and Mohammad Asif Naqshbandi

Mapping the Landscape of Research on Green Human Resource Management and Employee-level Outcomes: A Bibliometric Study using Biblioshiny
Anjali Gupta and Sapna Jangra

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