MANTHAN: Journal of Commerce and Management
Year : 2014, Volume : 1, Issue : 1
First page : ( 74) Last page : ( 86)
Print ISSN : 2347-4440. Online ISSN : 2395-2601.

Factors affecting the Use of E-Newspapers amongst Indian MBA Students

Shukre Anagha

Assistant Professor (Marketing), Indian Institute of Management-Raipur, India

Online published on 6 February, 2018.

Abstract

With the impact of globalisation and upsurge in technology, almost every other industry type is finding its way to go online through its products, delivery processes or by identifying better ways to reach the consumers. The print media has found its own presence on the web by making newspapers available online. The present study attempts to identify factors affecting the students’ attitudes towards online newspapers. Using factor analysis, the study finds that the important factors driving the growth of e-newspapers include versatility, improvements over print media, abundant knowledge, accessibility and the media being environment-friendly. At the same time, the most important factor which hinders the usage of e-newspaper is the accessibility of internet.

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Keywords

E-newspapers, Internet, Consumer behavior.

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