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Shopping malls: New retail formats keeping pace with the shoppers' mood Lather Anu Singh1, Professor HRD/OB/O, Kaur Tripat2, Sr. Lecturer in Management 1School Of Management Studies, G.G.S. Indraprastha University,Kashmere Gate, Delhi 110006. 2Maharaja Agarsen Institute of Management Studies, Rohini, Delhi. Abstract The purpose of this study is to understand the strategies adopted by retailers to keep pace with the changing moods of the shoppers. In the past few years, there has been a shift in India from individual retail outlets owned separately and managed distinctively to professionally managed retail stores. The retail formats commonly analyzed are stores located in the malls. The study addresses how factors within and outside the stores affect store-level shopping decisions. The six main indicators on the basis of which retailers decide to go for a specific type of retail format are: Price, Sales Personnel, Quality of Merchandise, Assortment of Merchandise, Advertising, Services and other Convenience Services. Top | | |
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