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Journal of Global Information and Business Strategy
Year 2011, Volume-3, Issue-1 (January-December)
Print ISSN : 0976-4925
Online ISSN : 2582-6115

Table of contents

Research Paper

Assessing the preference of price based promotion schemes among customers in retail: A demographic study
Rajiv Gupta, Priyanka Mokshma

Fun, Food, Films and fashion: Retail mix for generation next....
Vikas Nath, Nimit Gupta

Factors influencing processed food exports from asian developing countries
Amanpreet Kang, Vandana Gupta

Stock market behavior with special reference to relative strength index (RSI)
Simranjeet Kaur Sandhar, Silky Janglani, Navita Nathani

Initial returns and testing of winners’ curse hypothesis: An analysts of hospitalitysfctor ipos from India
K B Libison, N V Narasimham

Post liberalization trends of competition in indian banking sector
Anupama Rajput, Bhawna Rajput

Research Article

Constant thrust to innovate: Key driver for sustainable development
Neelam Sarswat, Gaurav Bhargava

Branding mauritius - For global competitiveness
Hemant Kassean, Mridula Gungaphul

Management Case

European firm IKEA’s strategy in international business
Himanshu Mohan, Amit Kumar

Brand extension of anna hazare: a success story
Anjali Singh, Shruti Minocha

Hero-honda joint venture breakup: Is dhak dhak gone?
Swati Narula, Pawan Munjal, Fumihiko Ike, Rajiv Bajaj, Atul Gupta

Perspective

The way forward- A perspective
S S Narula

Book Review

Distributed operating system: Concepts and design author publisher edition no. of pages price
Pradeep K. Sinha, Archana Gahlaut

Modern Management - Concepts and Skills
Samuel C. Certo, S. Trevis Certo, Shweta Malhotra

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