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Journal of Global Information and Business Strategy
Year 2010, Volume-2, Issue-1 (January-December)
Print ISSN : 0976-4925
Online ISSN : 2582-6115

Table of contents

Research Paper

Consumer segmentation using cluster analysis on consumer brand association scores
Nidhi Sinha, Vandana Ahuja, Y. Medury

Impact of internal marketing on external marketing in tourism enterprises : a case study of madhya pradesh
Rahulpratap Singh Kaurav, Nimit Chowdhary, U.N. Shukla

Hiring and retaining the best talent organisations: a comparative study
Shalini Srivastava

Facilitating women to be entrepreneurs - role of edpand financial institutions
Anjali Ganesh

Role of HR scorecard in enhancing HR effectiveness in indian organizations
Harold Andrew Patrick, Amit Kumar

A study on investors perspective while selecting a mutual fund
Shaveta T. Grover

Research Article

Emerging paradigm of E-supply chain collaboration
Harman Preet Singh, Sunil Kumar, C.K. Arora

Collaborative crm and customer experience , management (CEM)
Shirin Alavi, Vandana Ahuja

Management Case

Sanjeev Bikhchandani “Sucess Story of an e - Entrepreneur”
Rashi Malhotra, Sanjeev Bikhchandani

Perspective

Opportunity and a great responsibility
S.S. Narula

Book Review

Distributed Database Systems
Gaurav Jindal, Chhanda Ray

Financial Management-Text and Cases
Swati Narula, F. Eugene Brigham, Michael C. Ehrhardt

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