Aims and Scope

Objective: The Journal is intended to provide perspectives on topics relevant to research in the field of business, management and information technology. The changing management scenario and the advent of digital economy have necessitated a management journal to cater to the needs of management scholars, business leaders and practicing managers. Its publication aims to contribute to the development of theory and practice. The journal will accept academically robust papers that contribute to the area of research in business and management.

Vision: It is an academic journal, which provides an integrative view of management thinking, empirical research studies and management practice in the Indian and global context and aims at bringing together academicians & practicing managers. It aims at publishing papers which advance knowledge through research on contemporary management issues and cases in functional areas of marketing, finance, human resource management, human behavior, operations management, information technology, general management as also macro issues of globalization, regional trade and investment. This is a biannual journal published every year in January-June, July-December. The journal tries to maintain a balance between purely research-oriented papers and those based on management practices in different areas of management.

Mission: To serve society by creating a quality learning environment which is committed to creative, innovative and value based learning