Interface of marketing with HRM- plc: A systematic literature review Turka Ankita Research Scholar, Department of Commerce and Business Management, University Business School, Panjab University, Chandigarh Online published on 17 April, 2023. Abstract Purpose The Marketing-HRM interface creates a number of opportunities for any organization. HR interfaces with marketing can be seen in many ways. However, a thorough analysis of this interface in context of product life cycle hashasn't yet been built. The current work offers a systematic and thorough literature evaluation for filling this gap. This paper's objective is to systematically review the literature focused on Interface of Marketing with HRM in context of four stages of PLC. Design/Methodology The paper utilizes a methodical approach for conducting a literature review. The chosen journal articles are used to derive from the existing publications. Findings On the basis of articles reviewed, it was found that the priority for HRM change depending on where a commodity is in its life cycle. It has been suggested that a company's life cycle of a product could play a significant role in determining its HRM priorities. With the changing phase of PLC, simultaneously the evolving HR needs changes. Research Implications The scope of this paper is restricted to an investigation of academic literature with the keywords “Interface”, “Marketing”, “HRM” and “PLC” in the title. Additionally, only peer-reviewed journal’s articles were assessed. This analysis excluded other academic materials like book and conference proceedings. Originality of The Paper The report offers an organized overview of 12peerreviewed publications printed in blogs, online magazines. This analysis offers a deeper grasp of the situation of recent studies and patterns in the field of interface of marketing and HRM. Top Keywords Literature review, Interface, Marketing, HRM, PLC. Top |