1Research Scholar, ISBM University, Nawapara(Kosmi), Block & Tehsil-Chhura, Gariyaband, Chhattisgarh, India
2Professor, M.Com Student, Utkal University, Vani Vihar, Bhubaneswar, Odisha, India
Cities put data and digital technology to figure with the goal of improving the standard of life. This study shows the worldwide intervention of technology improvement for using cab services in Bhubaneswar which helps customers for make a call for taxis through their smartphones, become popular worldwide to supply a scientific view of the effect of e-booking of cab services by using various e-hailing applications widespread use of the cab services, the study is formed to research the customer’s perception and forthcoming developments towards Ola services. The main component of the study is the customers and therefore the sample of 150 respondents from the city Bhubaneswar, Odisha is being collected and analysed to know to what extent Ola will provide efficient services in Bhubaneswar in near future.
Customers’ Perception, E-booking, Taxi, Technology
