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A study on influence of attention and caution factor on non-trade consumer preference of cement Dr. Kumar T. K. Senthil*, Manivannan M.** *Assistant Professor, Department of Commerce, Annamalai University, Chidambaram **Ph.D. Scholar, Department of Commerce, Annamalai University, Chidambaram Online published on 5 August, 2015. Abstract The new economic policy of our country has paved the way to develop or modified the large scale industry in many ways. Due to technological changes and innovation industrial production is also increased year by year. Cement production and distribution is very essential for development of infrastructure. The preferring pattern for purchasing cement may be varying among the Non-trade consumer. This article explains how the attention and caution factor influence the architecture, industrial bulk consumer and General consumer of their preference of purchasing cement. Top | |
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