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Impact of advertising campaign of Coca cola on buying behavior of consumers Bakhtiyari Syed Valiullah Asso. Prof., MBA Dept. Presidency, School of Management and Computer Sciences, Hyderabad, Andhra Pradesh, India Online published on 16 April, 2014. Abstract This research work will study on the impact of advertising campaign of Coca cola on buying behavior of consumers. Advertising has made a big impact on consumer buying behavior. The main aim of this research is to identify and criticize the extent to which advertising campaign in organizations impact or influence consumer buying behavior. Efforts will also be put to measure the significance of the relationship between advertising campaigns and consumer buying behavior. The Researcher will make a practical research with the Coca-Cola Company in Malaysia and the statistics of the company's response to research questions will be used to measure the significance of the relationship. Top Keywords Advertising campaign, Advertising impact, Advertising Kiosks, Advertising strategy, Buying behavior, Celebrity Advertising. Top | |
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