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Journal of Library and Information Communication Technology
Year : 2019, Volume : 8, Issue : 2
First page : ( 54) Last page : ( 68)
Print ISSN : 2278-3482. Online ISSN : 2456-9399.
Article DOI : 10.5958/2456-9399.2019.00016.6

Strategic marketing plan of library and information services and products for iit libraries in India

Dr. Dubey Jitendra Kumar

Deputy Librarian Shri Vishwakarma Skill University, Dudhola, Palwal, Haryana

Online published on 28 January, 2020.

Abstract

In present, IT environment, all types of libraries are facing a time of unprecedented change and challenge. Recent technological developments are creating new forms of information, new sources of information and new ways of providing information bypassing traditional institutional like libraries. There has been an increasing pressure on libraries to mobilize resources and become self-reliant. Libraries users are transforming into customers with rising expectations, diverse needs and wants and choice. Now, the real challenge for library and information professionals is not only to manage the collection, staff and technology but also to turn these resources in to services. The notion of services has also changed, from basic to value added, from staff assisted to self-service, from in house to outreach, from free to priced, from reactive to proactive and from mass customization to individualized service.

In case of IIT Libraries, they invest a hug amount of money on collection development, processing and storage of information resources. These resources, which are so expensive, often remain unutilized resulting in wastage of money, time, energy and space. These libraries can solve their problem through underutilization of resources and services by applying marketing principles but marketing in IIT Libraries is challenge task. Some efforts by the library personnel can meet this challenge and implement marketing policies in their libraries.

An attempt has been made in this paper to make a model strategic marketing plan of library and information services and products for IIT Libraries in India.

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Keywords

Marketing, Library Services, Library Products, Plan, Strategy.

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