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ZENITH International Journal of Multidisciplinary Research
Year 2012, Volume-2, Issue-6 (June)
Print ISSN : 0000-0000
Online ISSN : 2231-5780

Table of contents

Corporate social responsibility: An examination of business students’ perceptions of materialism
Erin Poulton, Dr. Lisa Barnes

A comparative study on the concepts of product life cycle and information systems strategic grid towards the organizational development (special reference to product vs service marketing organizations)
Poongothai Selvarajan

Performance appraisal as employee motivation mechanism in selected financial institutions in Kumasi, Ashanti region of Ghana
Dr. Kofi Osei Akuoko

Measuring supply chain performance by order related metrics - A study on selected two wheeler companies
Professor Rudra Saibaba, R. Venkateshwar Rao

The effectiveness of trainers role in cement industry: An empirical study on units working in north Karnataka
Dr. Renuka S. Rathod

Social marketing efforts to boost blood donor rate in developing countries – A case study of mauritius
Thanika Devi Juwaheer, Mr Indeeren Vencatachellum, Ms Sharmila Pudaruth, Mr Mohammad Sajjad Issop Saib

Management of anxiety and QOL in the parents of children with special needs through positive therapy
Dr. N.S. Rohini

Customer satisfaction in automobile industry – An Indian online buyers’ perspective of car manufacturers’ websites
Nataraj S, Dr. N. Nagaraja

FDI in multi-brand retail: Is IT the need of the hour??
Dr. Mamta Jain, Mrs. Meenal Lodhane Sukhlecha

A study investigating behavioral nature of an entrepreneur – An Indian perspective
Paragi Shah, Bijal Mehta

A study on consumers preferences towards social networking websites
J. Jaya Pradha

A market study on key determinants of ready-to-eat/cook products with respect to tier-i cities in southern India
Mr. Vijayabaskar. M, Dr. N. Sundaram

Pedagogical options for focus on form: Moving toward a more communicative grammar instruction
M ohammad Golshan, Dr. C. S. Ramachandra

Swadeshi movement in India: With special reference to Maharashtra
Miss. Meshram Pradhnya Prabhu

Design and analysis of strategic business information security control model
Mr. Rahul Mohare, Dr. U A Lanjewar, Mr. Krunal Parekh

Study and measurement of corporate social responsibility -An Indian prespective
Dr. R.S. Ramesh, Prof. Puneeta Goel

Study on the adoption of M-Learning in educational organizations: Faculty perceptions
Lakshmi Kalyani, Prof (Dr.) Tarun Pandeya, Dr. Abhishek Singh

Janitoron-the refrigerator incharge
Swati Mehta, Nidhi Arora

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