An empirical study on consumer behavior towards Cadbury's India Ltd. and Nestle India Ltd. (A case study of male and female of Cuttack and Bhubaneswar of Odisha) Dr. Patnaik B. C. M.*, Sahoo Pradeep Kumar** *Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India **Research Scholar, CMJ University Online published on 11 July, 2017. Abstract The objective of modern marketing is to make profits through satisfying and delighting the consumer's need and wants. Hence, the marketers have to understand the real needs, wants, beliefs and attitudes of the consumers towards their products and services. This is an attempt made to understand the behaviour of consumer of Bhubaneswar and Cuttack of Odisha towards the chocolate industry like Cadbury and Nestle. Cadbury's India Ltd, has been in India since 1948. Its brands: Dairy Milk, 5 Star, Gems and Chocolate Eclairs are the households names in India today. In all the segments i.e. moulded chocolates, count chocolates and panned chocolates, it is undoubtedly the market leader. Cadbury's has its manufacturing units at Thane (Mumbai), Malanpur, Indori (near Pune), Mithuri and Kolapur. It has a strong distribution network with about 500 distributors in North India and more than 3 lac retail outlets being serviced all over India. Similarly Nestle India Ltd. has been in India for more than 35 years now. The world's largest marketer of chocolates (became world number one when it acquired Rowntree Macintosh of the UK)-Nestle, made its foray in the Indian chocolate Industry in November 1990. It launched three products-the milk chocolate, the bitter chocolate and Crackle (a crunchy chocolate)-in the slabs category and Bar One in count lines. Top Keywords FMCGs, Satisfaction Level, Consumerism and Awareness Level. Top |