Unlocking the power of TPB: Exploring the factors, which influence lms adoption among students in Saudi Arabia Al-Mamary Yaser Hasan1, Jazim Fawaz2,3 1Department of Management and Information Systems, College of Business Administration, University of Ha'il, Hail, Saudi Arabia, yaser.almamary@yahoo.com 2Department of English, College of Arts, University of Ha'il, Hail, Saudi Arabia 3Department of English, Sana'a University, Sana'a, Yemen, fa.jazim@uoh.edu.sa Online published on 9 August, 2023. Abstract The study proposes to identify the variables, that influence students’ intentions to adopt the Learning Management System (LMS). The researchers collected data from 210 students of University of Hail, by using a survey questionnaire, which was based on previous studies in the area. Structural Equation Modeling and the AMOS software were used to test the hypotheses. It was found that students’ attitudes, subjective norms (social influence) and perceived behavioral control were the three key variables, which exercised the most significant impact on their intention to use the LMS. The findings have significant implications for educational institutions in Saudi Arabia. Understanding the factors that influence LMS adoption, can assist in strategic planning and decision-making, resulting in the development of efficient policies and initiatives, that could encourage LMS adoption by students. These findings can be used by Saudi Arabia Universities, to create targeted interventions, which would address the specific issues affecting student acceptance of a learning management system. Top Keywords TPB, LMS adoption, students, Saudi Arabia and Factors. Top |