Role of CSR in business success: A study on CSR activities of selected companies in India Dr. Thampi Aswani P. R1, Mon Ambeesh S2 1Research Scholar, Institute of Management in Kerala, University of Kerala, Kerala, India, E-mail id: aswanithampi@gmail.com 2Assistant Professor, Institute of Management in Kerala, University of Kerala, Kerala, India, Email id: ambeeshs@gmail.com Online published on 20 November, 2023. Abstract Corporate social responsibility is an important aspect of modern business that is being increasingly adopted by companies all around the world. It is the concept of doing business activities in an ethical and sustainable manner incorporating social and environmental considerations for the upliftment and empowerment of the entire society and the company itself. Adopting a CSR strategy helps the businesses to build better relationships with their employees, customers and the community, which will lead to potential increase in sales and rising profits. Not only that, being socially responsible strengthens a company’s brand image and the public perception of a company is critical for its long term success. The CSR initiatives can be extended to various areas of community development. India is the first country in the world to make CSR a mandatory provision by imposing statutory obligation on companies to take up CSR projects . This paper examines the role of CSR in the success of a business. The study examines the CSR initiatives of various popular companies in India and thereby gives a vivid picture on the recent scenario of CSR practices in India .The findings of the study reveals that the companies in India spend a lot of money for their CSR programs and their core CSR initiatives are in the realm of education, health, livelihood, rural development and social entrepreneurship. By implementing CSR initiatives, companies not only can build a better future, but also can enhance the reputation among their consumers, employees and community as a whole. Top Keywords Corporate Social Responsibility, Sustainable Practices, Csr Initiatives, Community Development, Companies Act 2013, Listed Companies. Top |