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South Asian Journal of Marketing & Management Research
Year 2011, Volume-1, Issue-2 (November)
Online ISSN : 2249-877X Table of contents The brand personality scale: Validation in the Indian context Aditya Shankar Mishra, Sudeepta Pradhan Challenegs in indian retail industry: Yesterday, today, tomorrow – an empirical study Hardeep Singh, Bikram Pal Singh Know your women entrepreneurs (kywe): A survey (with special reference to education and occupation of women entrepreneurs of Odisha) Dr. Ipseeta Satpathy, Dr. B.C.M. Patnaik Financial comparison between tata Motors and Hyundai motors Esha Ethical practices in globalised economy Dr. Jyoti Joshi Effectiveness of performance appraisal in large scale industrial units in Yamuna Nagar Esha Mehta Teenagers’ influencing strategy in the purchase of mobile phone Dr. C. Madhavi, A. S. Mohanram Problem and prospects of financial management in India Dr. Angrej Singh, Priyanka Mishra, Nidhi Mishra Top |
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