Marketing and distribution of marathi films: the biggest challenge before the film producers Mahadev Salve Deepak*, Dr. Hattangadi Vidya** *Assistant Professor, B.E.S. Sant Gadge Maharaj College of Commerce & Economics, 12th Lane, Khetwadi, Mumbai – 400004, India. **Director, Anjum Islam's Institute Of Management Studies, Mumbai – 400001, India. Online published on 29 September, 2017. Abstract The term film and movies are matter of common knowledge to everyone. Every person who is literate and culturally advanced knows about movies. Every person presently living on this planet has either heard or seen at least one movie. A movie has become a part of culture and social development of every modern society. It is appropriate at this juncture to understand how this industry is growing and developing. The present paper deals with the various issues related with marketing and distribution in Marathi film industry. Though Marathi films have a great tradition and a large heritage of extra ordinary contribution to the filmdom, the Indian culture however last 2–3 decades we have witnessed issues and problems related with production, marketing, promotion and distribution of Marathi films. Marathi films have lost their past glory. They are facing a problem of survival from growing importance of Hindi films, the challenge of Television, Private channels, the change in the taste and attitude of Marathi film viewers as well as the shrinking social base of regional films, such challenges needs to be dealt properly. Hence it is necessary that a new elicit of development be introduced for revival, growth and development of Marathi films. It is necessary to think about future prospects of this industry from a different prospective and angles. Like a phoenix bird it can again come back from the ashes and it can revive and grow because every industry that has a vision, mission and that has a specific goal ahead can always survive with efforts, ability and creative approach. Top |