A survey on women consumer behavior towards fast moving consumer goods (with special reference to demography) Dr. Satpathy Ipseeta*, Dr. Patnaik B.C. M.** *Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India. **Associate Professor, School of Management, KIIT University, Bhubaneswar, Odisha, India. Online published on 29 September, 2017. Abstract The objective of modern marketing is to make profits through satisfying and delighting the consumer's need and wants. Hence, the marketers have to understand the real needs, wants, beliefs and attitudes of the women consumers towards their products and services. Today, network marketing is a multi-billion dollar business, and a large number of driving forces of the 21st century economy. Many business leaders now regard net work marketing as the business for future. But the marketing method was misunderstood as a get rich-quick scheme; it is also too common for network marketers worldwide to answer the legality and soundness of their business. In this paper, an attempt is made to analyze and compare the women consumer behavior on the basis of demography for the post-purchase evaluation and awareness level of consumers with regard to different consumer Protection Acts, etc. Top Keyword Customer satisfaction, Consumerism, Awareness level and demography. Top |