Year : 2022, Volume : 14, Issue : 1
First page : ( 41) Last page : ( 48)
Print ISSN : 0974-0988. Published online : 2022  21.

Analyzing the Potential of Social Media on Heritage Hotels of India

Sharma Rani

Research Scholar, Jaipur, Rajasthan

Online Published on 21 February, 2023.

Abstract

The internet’s expansion has constantly supported social media in society from the late 1990s and early 2000s. Several hundred million active users utilize various social media platforms, dedicating time to communicating and finding information within the cyber community. For both hoteliers and visitors, the advent of social media has offered up new opportunities. It has increased its marketing efforts for hotels. It has also aided travelers in getting insight into the area and arranging their stay.

Such prevalence and linkage between these two variables, i.e., social media and travelers, proposes the study in the field of heritage hotels and social media. For this purpose, the data was collected from the Indian travelers with a functional sample size of 571. To conclude, the present research paper proposes the analysis of social media to understand the traveler’s behaviors and suggest the marketing tactics to hotels.

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Keywords

Social Media, Heritage Hotel, Travel Marketing.

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