Year : 2009, Volume : 1, Issue : 1
First page : ( 49) Last page : ( 60)
Print ISSN : 0976-4925. Online ISSN : 2582-6115. Published online : 2009  29.

Role of supply chain management in organized retailing in india (A Case Study of NCR)

Agnihotri A nurag¹, Assistant Professor, Gupta Dr. Rakesh², Associate Professor

¹College of Vocational Studies, University of Delhi

²Lalita Devi Institute of Management Studies, Delhi

ABSTRACT

The utmost need of governing supply chain management is to get competitive advantage. As in competitive situation if organization does not apply supply chain management, it is not able to optimize resources and hence unable to improve its functions and cannot survive in the market. SCM deals with competitiveness which can be improved by reducing cost, optimizing the use of resources, increasing flexibility to deal with customer demand and frequent change in customer demand, providing superior quality of product and services, utilizing information and communication technology. There are various facets of Supply Chain Management. It is a series of complex decisions that optimize enterprise plans within a given set of constraints, backed up by a fully integrated suite of financial, distribution and human resource management systems. Allied activities such as warehousing and distribution would provide growth opportunities and supply chain development would take place in secondary cities and in time to come competition would be not among the retailers but between the supply chains of the retailers. The country’s technological prowess could help it become the backbone and backend management of global retail supply chain.

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Key Words:

Supply Chain Management, Retailing, Decision Support System, Retailer.

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