Year : 2009, Volume : 1, Issue : 1
First page : ( 24) Last page : ( 35)
Print ISSN : 0976-4925. Online ISSN : 2582-6115. Published online : 2009  29.

Perception towards mutual funds: an empirical study of chandigarh city

Kaushal Vijay¹, Reader, Arora Monika², Lecturer (Finance)

¹Faculty of Commerce and Management, Himachal Pradesh University, Shimla

²Rukmini Devi Institute of Advanced Studies, Rohini, Delhi

ABSTRACT

Mutual fund industry has strengthened the capital market by mobilizing huge amounts from a large section of investors towards equity market. It has provided impetus to the Indian financial market. A mutual fund has become an important source of investment for small investors. They prefer mutual fund investment than direct investing in the equity market. Mutual fund industry has hit more than 30 million mutual fund folios and has covered over 400 cities and towns. Financial markets are influenced by the ‘financial behavior’ of these investors. This study has, therefore, made an attempt to examine the related aspects of investor behavior to understand the attitude andperception of investors towards mutualfunds in India.

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Key Words:

Perception, Mutual Fund, Investment, Investor Behavior, Economic Reforms.

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