Interaction
Year : 2006, Volume : 24, Issue : 1
First page : ( 4) Last page : ( 6)
Print ISSN : 0970-5554. Online ISSN : 2456-8961.

New communication perspectives for cooperative and rural development in India

Patil Dhanraj A.

Online published on 21 July, 2018.

Abstract

The co-operative movement in India ye a long history of a century with re than 5.45 lakh co-operatives. ag cooperative's in India have bout changes in the rural life. In of Margaret Digby (1987 66),)ugh co-operative institutions can Lou man influence the direction ndecononñc change in a decisive a fact, co-operation in India has gaized as a part of the pattern of especially interpreted in terms Dciety. ’Co-operation thus, has a nificant role to play in any me of social and economic ent of a rural country like India. Live movement in the new era is iss roads of changes. The future tejopment of co-operative, is will depend upon the proper tire communication planning. ication has been defined as a)f sharing ideas, emotion and The success of co-operative also depends on co-operation nunication among the working he eminent sociologist and ation researcher Professor Denis (1975 21), has rightly defined mmonality is the soul of cation but the process may occur at all levels Co-operative movement can be more effective and successful if the cooperative feelings are all pervasive. the present paper shows, how new communication perspectives and ICT's are beneficial for rural development through co-operatives.

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