Portrayal of women by media: The changing narratives Prof Rana Pooja* Amity School of Communication, Amity University, Haryana, India *Author correspondence: Prof Pooja Rana, Amity University Haryana, Amity University, Haryana, Gurgaon, India, Email: prana1@ggn.amity.edu
Online published on 4 September, 2021. Abstract Today media has saturated the globalised world. It is all pervasive to the extent of being omnipresent. Right from multiple television sets in our homes to newspaper at the doorstep, radio in the car, huge billboards all around, fliers in our inbox and most importantly this powerful gadget that has enslaved the world today - smart phone in hand - ensure that we are constantly being bombarded with media content in different formats. Media not only inform, educate and entertain us but also advertently or inadvertently influence our perceptions regarding the society that we live in. Researches prove that it is a potent force in influencing our opinions and shaping our beliefs. This paper attempts to examine how today‘s media portrays the Indian woman. The paper seeks to enquire if the Indian media today reinforces the stereotypical image of the Indian women or it represents the changing role of women. The paper concludes that the Indian media today acknowledges the changing role of the Indian woman to some extent. It also partially covers women-centric issues. However, much is still left to be achieved. Media needs to make more sincere efforts to discuss women-centric issues that help women realize and gain their rightful place in the society. Media should also make more efforts to present women in a progressive manner rather than strengthening the stereotypes. Top Keywords Indian Media, Gender Narratives, Women Portrayal, Stereotype, Changing Role. Top |