Indian Journal of Extension Education
Year : 2022, Volume : 58, Issue : 4
First page : ( 142) Last page : ( 145)
Print ISSN : 0537-1996. Online ISSN : 2454-552X.
Article DOI : 10.5958/2454-552X.2022.00098.6

A study on entrepreneurship model and marketing of handicraft products

Tiwari Deepika¹, Sharma SK²

¹Ph. D. Scholar, Institute of Agri Business Management

²Director, Extension Education, SKRAU, Bikaner, Rajasthan

Online published on 19 April, 2024.

Abstract

Women of 21^st century are becoming specialized in different fields especially in telecom and IT. With the impact of growing industrialization, their status has been distorted by means of the expansion of culture and knowledge of business. Women started entering in a range of higher levels of activities like electronics, manufacturing and medical. Today many new firms or industries are running ahead under the leadership of women. In India for rural women there are many schemes that provide training to improve the skills. The Government has also taken initiatives for women entrepreneurship. Despite of the fact that Government is continuously working for the entrepreneurship of women especially in rural areas, the condition of women is almost same and not at all up to the significant level. With this background in mind, the present investigation has been designed and undertaken. The study is important for rural women at the micro level and at the macro level as it contributes to the promotion of women entrepreneurs in the district of Rajasthan. The study focused on improving skills of women so that they can easily develop their enterprise. The study not only covered the aspect of training but also efforts were made to find the linkages of market so that they can market their produce.

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Keywords

Entrepreneurship, Model, Skill, Training.

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