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Service marketing strategies in present era of Globalization Dr. Naik D. Seeetha Faculty, Dept of MBA, University of Mysore, Mysore Online published on 7 June, 2014. Abstract This paper highlights the service marketing strategies in various segments. It focuses on differences of physical goods and services, reasons for the growth of service sector. The paper describes traditional elements and Indian service sectors. Top Keywords Marketing Strategies, Physical Goods, Segments, Service sectors, Traditional Elements. Top | |
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