Direct marketing and importance of pitch processing Dr. Chandrasekhar K.S*, Raj R Vinay** *Research Guide, Director School of Business management and legal Studies, Kerala University, Thiruvananthapuram **Research Scholar, Vels University Online published on 7 June, 2014. Abstract The Practice of delivering promotional messages directly to potential customers on an individual basis. It is also sometimes known as one-to-one marketing or one-on-one marketing. It is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. For advertisers, too, the pitch process has risen in importance. As advertising spreads into the digital realm - inundating the Internet and popping up on mobile phones - it has gained in complexity. Keeping track of developments in marketing, from television spots to direct marketing to in-store advertising, can be a bewildering task. Top Keywords Branding, Non-commercial advertisers, bewildering. Top |