International Journal of Advanced Research in Management and Social Sciences
Year : 2014, Volume : 3, Issue : 1
First page : ( 1) Last page : ( 9)
Online ISSN : 2278-6236.

Collaboration and stakeholder involvement for tourism development in Zimbabwe

Charleen Tawonezvi*, Kumbirai Mirimi*, Forbes Kabote**

*Department of Travel and Recreation, Chinhoyi University of Technology, Zimbabwe

**School of Hospitality and Tourism, Chinhoyi University of Technology, Zimbabwe

Online published on 7 June, 2014.

Abstract

The paper conceptualizes a stakeholder model that reflects their involvement for tourism development. The model integrates key sequential concepts such as stakeholder research, stakeholder strategy formulation and stakeholder implementation. Stakeholder research will be inevitable so as to unearth the true state of affairs as well as unravelling the existing challenges within the tourism industry. Strategy formulation of stakeholders will involve collaboration and consultations among the various key stakeholders to craft measures on how best tourism development can be achieved; measures may include capacity building or establishing a communication platform. Implementation involves putting all the strategies into action and involving all stakeholders. The conceptual model results from the syntheses of literature for successful stakeholder processes and developing collective commitment and capacity to turn ideas and plans into action. Both theoretical and empirical works were consulted in structuring the model and specification of its various concepts.

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Keywords

Stakeholder, Stakeholder involvement, Collaboration, Tourism, Tourism development.

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