IIMS Journal of Management Science Year 2021, Volume-12, Issue-2 (May-August) Print ISSN : 0976-030X Online ISSN : 0976-173X
Table of contents
Empirical evidence on extent oflnfluence of non-advertising sources on purchase of durable goodsRishi Chakravarty, Nripendra Narayan SarmaDOI:10.5958/0976-173X.2021.00005.1
Innovations in distribution channel⇔a case of hero cyclesPranati PaheliDOI:10.5958/0976-173X.2021.00006.3
Factors affecting entrepreneurial intentions: A literature reviewApoorva Sahni, Yasmin Janjhua, Krishan SharmaDOI:10.5958/0976-173X.2021.00007.5
Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and AlphaMary Rani Thomas, Ginu GeorgeDOI:10.5958/0976-173X.2021.00008.7
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