Asian Journal of Research in Social Sciences and Humanities
Year : 2011, Volume : 1, Issue : 2
First page : ( 22) Last page : ( 30)
Online ISSN : 2249–7315.

A study on customer satisfaction of selected nationalized banks in Coimbatore city

Dr. Dhanabhakyam M., Kavitha S.

Department of Commerce, Bharathiar University, Coimbatore – 46

Online published on 19 October, 2011.

Abstract

Bank constitutes an important segment of financial segment of the financial infrastructure of any country. Economic development and growth of financial infrastructure go hand in hand. The development of an economy necessitated the use of money, in its turn cannot do without the institution of banking. Banks have contributed greatly to the development of the banking habit the people through extensive branch banking and better services to customers. The data are collected from primary sources. The following tools are used for analysis 1) percentage analysis 2) chi square analysis. For want of time and getting the detailed analysis, the study has been confined to Coimbatore city. The present study was undertaken to examine the customer's awareness and satisfaction measures of the nationalized banks.

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Keywords

Banking, Contributed, Economic, Infrastructure, Nationalized.

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