Asian Journal of Research in Marketing
Year : 2014, Volume : 3, Issue : 1
First page : ( 1) Last page : ( 4)
Online ISSN : 2277-6621.

Reason behind Failure of Kingfisher Airline

Prof. Sudhakar R.

Professor, VIT Business School, SCSE, SCSE, VIT University, Vellore

Online published on 20 February, 2014.

Abstract

This paper throws light on some major reasons which were somehow responsible for the current crisis going inside the kingfisher Airlines which can be realized by the press statement from KFA, on 12 March 2012, highlights the challenges:

“The flight loads have reduced because of our limited distribution ability caused by IATA suspension. We are therefore combining some of our flights. Also, some of the flights are being cancelled as a result of employee agitation on account of delayed salaries. This situation has arisen as a consequence of our bank accounts having been frozen by the tax authorities. We are making all possible efforts to remedy this temporary situation”. Said a Kingfisher Executive.

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