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Asian Journal of Research in Marketing
Year 2013, Volume-2, Issue-5 (October)
Online ISSN : 2277-6621

Table of contents

Study of Consumer Buying Behaviour towards Multibrand Outlets vis the Specialty Showrooms
Ridhi Gupta

A Study on Rural Marketing with Special Reference to ICICI Bank
Dr. Pramod Kumar Rawat

A Study on the Marketing Strategies Adopted by South Indian Bank, Axis Bank and Standard Chartered Bank in Guwahati City
Dr. Pranjal Bezborah, Kangkana Bhagawati

A Comparative Study of Hopcoms in Karnataka
Dr. D. Seetha Naik

Direct and moderating effects of switching barrier on switching intention in service context
Mohammad Mahmoudi Maymand, Ojan Karimii, Mirza Hasan Hosseini, Mostafa Ahmadinejad

The Human Aspects of Brands: A Survey in Mobile Market of Iran
Hamidreza Asgari Dehabadi, Shahab Talaie Shokri, Mahdi Abdolhamid, Saba Abdian

Investigating the Effect of Personal and Product Related Factors on Purchase Intention of Automotive Industry Customers: Evidence from Iran
Reza Sepahvand, Saba Sanainasab

Brand Resonance: Comparison of FMCG Brands with Durable Brands
Mohammad Ali Abdolvand, Mohammad Javad Taghipourian


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