Marketing through internet a primary investigation of customer click behavior while purchasing products and availing services while browsing through the internet Mr. Ota Anand*, Assistant Manager, Mr. Ota Anil**, Assistant Manager *TATA Teleservices Limited, Bhubaneswar, Odisha – India. **Vedanta Aluminium Limited, Lanjigarh, Bhubaneswar, Odisha – India. Online published on 1 November, 2011. Abstract This paper presents the findings from the research investigating conducted by two researchers assessing the effect of integrating sponsored and non-sponsored search engine links into a single web listing. The premise underlying this research is that web searchers are chiefly interested in relevant results. Given the reported negative bias that web searchers have concerning sponsored links, separate listings may be a disservice to web searchers as it might not direct them to relevant websites. Some web meta-search engines integrate sponsored and non-sponsored links into a single listing. Using a web search engine log of over 7 million interactions from hundreds of thousands of users from a major web meta-search engine, we analyzed the click through patterns for both sponsored and non-sponsored links. The paper has also thrown light on the problems and prospects of marketing through the internet, how this entire phenomenon of marketing products and services using internet has gathered popularity and acceptance both amongst the manufacturers and sellers as well as from the purchasers. This paper will have a two-prong advantage as it has come up with findings based on an area of examination which has been largely unexplored till now and it amalgamates the advantages and disadvantages of marketing through internet which can be referred to by internet marketers to accordingly modify or alter their selling mechanism. Top Keywords Clicks, E-Marketing, Internet Marketing, Meta search, Web Query. Top |