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The Vehicle Insurance Holders Attention towards the Marketing Strategies of Insurance Company: A Case Study of Salem City Vadivalagan G.1, Director, Suganthi N.2, Lecturer and Research Scholar 1Dhanalakshmi Srinivasan Institute of Business Management, Perambalur. 2Department of Management Studies, Muthayammal Engineering College, Kakkaveri, Rasipuram - 637 408. Email for correspondence: suganpriia@yahoo.co.in
Abstract This paper attempts to study the attention of the vehicle insurance holders towards the vehicle insurance and the execution of marketing strategies towards the insurance companies in Salem city. It also finds the attention and the marketing efforts among the customers. Interview schedule was administered on the respondents. From the analysis of the primary survey, appropriate marketing strategies were suggested. The implication and direction for future study are discussed. Top Keywords Customer Attention, Marketing Efforts, Strategies and Vehicle Insurance. Top | |
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