Promoting Naturopathy in India Brahmankar Yogesh1, Singh Ardhendu Shekhar2 1Assistant Professor, Symbiosis Institute of Business Management, Symbiosis International University, Pune, India 2Assistant Professor, Symbiosis School of Banking and Finance, Symbiosis International University, Pune, India Online published on 29 December, 2017. Abstract The health condition of Indian is becoming an issue of concern, as number indicates India has maximum number of people suffering from many diseases. There are preventive as well curative ways to resolve it. Within this broad classification prevention and cure; multiple alternative health care systems are available. Allopathy has got maximum share of this market, but alternatives like Naturopathy which are equally effective as well as are economic has not been so popular. Naturopathy include nutrition, hydrotherapy, fasting therapy, yoga, behavioral therapy, and health promotion. It integrates the physical, mental, and spiritual aspects of human being and has the capacity to prevent and in some cases also cure the diseases. The system need to promote its benefits to the public to attract them towards it. In the prevailing, situation efforts are being made by multiple stakeholders like the Government, private players as well as non-profit organizations, but effects are less than desired. The paper analyses the functioning of two organizations Nisargopchar Ashram and Kaivalyadhama Health and Yoga Research Center both of these organizations are working in Pune. The paper suggests maturity model to promote Naturopathy in India. Top Keywords Naturopathy, India, Complementary and alternative medicine, Nisargopchar, Lifestyle disease. Top |