Evaluation of Effectiveness of the Printed Educational Material (Brochure and Pamphlets) for Cardiovascular Diseases for Use among Patients Thilaka N.1, Nikita G. 1Assistant Professor, Symbiosis School of Media and Communication, Symbiosis International University, Bengaluru, India Online published on 29 December, 2017. Abstract Online platforms and educational printed materials on health issues are creating an informed patient who actively participate in decision making, prevention and management of cardiovascular diseases. Yet the degree in which these educational printed materials create an awareness and understanding among the people is not well known. The purpose of this paper is to validate the educational materials such as brochures, pamphlets given by different hospitals like government, private, specialty, professional and charity. The objective of this paper is to understand the effectiveness of the educational materials and to evaluate if these material help the population are able to effectively make use of these materials in understanding and comprehending the content of it. The research methods adapted was mixed method using both qualitative and quantitative techniques for the qualitative method the educational materials distributed in the five kinds of hospitals 1. Government 2. Private 3. Specialty, 4. Professional and 5. Charity meeting the following criteria were sought for inclusion in the study: print format, content addressing behavioral management of cardiovascular disease (CVD) or CVD risk in individuals with diabetes, material written for an adult audience, and English language 14 and evaluated for ease of reading, understanding and comprehending using the Gunning Fog's index. Following it up with a survey questionnaire for a sample of 50 using snowball sampling method to respondents above 21 age group and those of them who have visited the hospitals for these ailments in three months. The data collected were analyzed using the Gunning Fog's Index. Top Keywords Comprehension, Educational Materials, Gunning Fog's Index, Hospitals. Top |