Rhetoric and Reality of Nutrition Promotion through Entertainment Education-A Review of Research from Last Six Decades Hedaoo Radhika1, Gavaravarapu SubbaRao2 1Assistant Professor, Symbiosis School of Biological Sciences, Symbiosis International University, Pune, India 2National Institute of Nutrition (ICMR), Ministry of Health & Family Welfare, Govt. of India, Hyderabad, India Online published on 29 December, 2017. Abstract This study examines the competency of E-E approach for nutrition education with an aim to understand its effectiveness for nutrition promotion. A systematic review was conducted by using suitable key-words and sourcing published literature from select search engines like PubMed, Google Scholar, EBSCO Host and Google. The inclusion criterion was predefined to include Indian studies that used audio-visual aids, multimedia games, internet, television and radio for education of community/health workers/stakeholders on maternal, child and adolescent nutrition. 40 studies using E-E approach for health promotion were identified (1956–2016); further 20 studies specifically incorporated E-E for nutrition promotion. The studies used E-E approach, however, the typical phases of E-E projects-formative, process and summative research were not adequately followed in some. The appealing E-E model led to nutrition knowledge acquisition in target populations however did not serve as a standalone approach to bring about behavioural change. Considering there is a dearth of literature on the use of E-E, this study attempted to examine the potential of E-E as a tool for behaviour change communication with nutritional content. Top Keywords Edutainment India, Nutrition education, Multimedia, Health promotion. Top |