Digital marketing for small business: A success story Dr. Barani G.1, Dr. Pavithra S.2, Jayapratha B.3 1Associate Professor, BSMED, Bharathiar University, Coimbatore 2Guest Faculty, BSMED, Bharathiar University, Coimbatore 3BSMED, Bharathiar University, Coimbatore Online published on 23 January, 2019. Abstract The study covers the effectiveness of digital marketing strategies for the clients of the LessBurn, a private company in Coimbatore, Tamil Nadu state, India. Digital marketing industry in India is a booming career today. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. Since digital marketing is a relatively contemporary research, much of research is not available, particularly in the regional context. This study attempts to conceptualize the digital marketing practices adopted by LessBurn, a digital marketing agency, in Coimbatore and understanding its clientele. A census survey of all the 26 clients of Less Burn was taken up. The success of the company implies that the digital marketing activities are understood and adopted by even smaller organizations by having right person on the right job. The company effectively works for their clients and shows visible results through their marketing activities. Top Keywords Digital Marketing, Marketing effectiveness, Marketing strategies and Small business. Top |