A study of the role of business-it strategy in it alignment and firm performance in iran manufacturing firms Dr. Mortezamaleki*, Assistant Professor, Mousavidavoudi Seyed Mehdi*, Esmaeilshabaani** *Faculty of Management and Economics, Semnan University, Semnan, Iran **Faculty of Management, Tehran University, Tehran, Iran Online published on 4 July, 2012. Abstract The present study was conducted in Mazandaran, a province in north of Iran and aimed to analyze the effect of business-IT strategy on ITalignment and firm performance. According to the registrar Office of Industrial Township in Mazandaran Province, 2000 companies have been selected as the survey population. A total of 380 questionnaires were distributed among the respondents and 329usable questionnaires were returned. The factor analysis and the findings show that business strategy and IT strategyhave a significant positive influence on IT alignment (hypotheses1 and 2);IT alignment has a significant positive influence on firms’ marketing and financial performance (hypotheses3 and 4). The results also show that all indirect relationships between research variables are supported. Top Keywords Business Strategy, IT Strategy, IT Alignment, Firm Performance, Iran. Top |