Indian Journal of Agricultural Marketing
Year : 2022, Volume : 36, Issue : 1spl
First page : ( 167) Last page : ( 167)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Prospects of emerging Indian grape market

Shilpa, Sharma Ajit

Department of Social Sciences and Department of Basic Sciences, Dr. Y S Parmar University of Horticulture & Forestry, Solan-173 230, Himachal Pradesh, India

Online Published on 16 April, 2022.

Abstract

The main aim of the present study is to work out the export competitiveness of Indian grapes and policy recommendations for improvement in their export and the destinations as well. To achieve the objectives various tools such as net terms of trade, revealed comparative advantage and Markov chain analysis were applied to export data from 1999–2019 collected from APEDA and FAO. The estimations of net terms of trade and revealed comparative advantage revealed that India has comparative advantage of exporting table grapes to the world. It is evident from the transitional probability matrices developed through Markov chain analysis that Germany is the most loyal buyer for Indian grapes as it retains about 60.28 per cent of its previous years export. The attention should be focused on the market requirement and specifi cations of stable markets for Indian grapes namely; Germany and Bangladesh. The focus should given on lower yield level of Indian grapes compared to world yield estimates.

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Keywords

Export performance, Grapes, Markov chain model, Revealed comparative advantage.

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