Indian Journal of Public Health Research & Development
Year : 2017, Volume : 8, Issue : 3
First page : ( 121) Last page : ( 125)
Print ISSN : 0976-0245. Online ISSN : 0976-5506.
Article DOI : 10.5958/0976-5506.2017.00172.3

A Study on Buying Behavior of Eco-Friendly Apparel with Special Reference to Tanjore

Bharathi K¹, Sudha S²

¹Research Scholar, School of Management Studies, Vels University

²Associate Professor, School of Management Studies, Vels University

Online published on 18 July, 2017.

Abstract

Growing People consciousness and intelligence of communal conscientiousness and connected ecological issues have lead the fabric manufacturing to fabricate products with enhanced ecological outline. The aim of this study is to assess customer Brand Knowledge, attitudes on buying behavior for eco-friendly apparel. Research looks at the impact of customer knowledge on eco-friendly apparel manufacturing. Data Collection has been taken from Sample Tanjore district in Tamil Nadu by using convenience sampling technique and Collected data from the young consumer (N= 302). Statistical Analysis Cronbach ‘s Alpha test were used to asses the interior reliability of the (degree) scale object. Reliability of the make assure that a test is even, precise. Correlation test were used to analyses the relationship between the two variables. SEM was to find the association between brand knowledge and attitude towards buying behavior of eco-friendly apparel among the young consumers of Tanjore district.

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Keywords

apparel, eco-friendly, buying behavior, brand knowledge, attitude.

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