A pragmatic study of consumer preferably on mobile banking in Gujarat Prof. Bhojak Nimesh P. Divaba Institute of Management & Computer Application, Ahmedabad. Online published on 3 November, 2012. Abstract The last time that technology had a major impact in helping banks service their consumers was with the introduction of the Internet banking. Internet Banking helped give the consumer's anytime access to their banks. Consumer's could check out their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. The first mobile banking and payment initiatives were announced during 1999 (the same year that Fundamo deployed their first prototype). The first major deployment was made by a company called Paybox (largely supported financially by Deutsche Bank). The company was founded by two young German's (Mathias Entemann and Eckart Ortwein) and successfully deployed the solution in Germany, Austria, Sweden, Spain and the UK. At about 2003 more than a million people were registered on Paybox and the company were rated by Gartner as the leader in the field. With the rapid growth in the number of mobile phone subscribers in India (about 261 million as at the end of March 2008 and growing at about 8 million a month), banks have been exploring the feasibility of using mobile phones as an alternative channel of delivery of banking services. Some banks have started offering information based services like balance enquiry, stop payment instruction of cheques, transactions enquiry, and location of the nearest ATM/branch etc. Acceptance of transfer of funds instruction for credit to beneficiaries of same/or another bank in favour of pre-registered beneficiaries have also commenced in a few banks. In this research paper we have to study the consumer prefer ability on mobile banking because the mobile usability increase day by day but in aspects of mobile banking the growth is very less so we want to analyze the major reason to slow growth of mobile banking in Gujarat. Top |