The Yellow Lure: A Cohort Study on Employee Perception on Creativity in Hospitality Sector Arun Kanchana1, Sudha S2 1Research Scholar, Vels University, P.V. Vaithiyalingam Salai, Velan Nagar, Chennai, India 2Associate Professor, Vels University, P.V. Vaithiyalingam Salai, Velan Nagar, Chennai, India Online published on 18 July, 2017. Abstract Objectives This study has taken an effort to examine the employees intrinsic motivation, psychological empowerment and creativity among the hotel employees in Chennai. This study also proposed to assess the correlation between intrinsic motivation and psychological empowerment and its impact on the employee creativity among the hospitality employees. Methods/Statistical Analysis A total of 250 questionnaires were distributed randomly but only 232 were absolute and used for this cohort. This study was conceded out from October 2016 to January 2017 in the particular hotels in Chennai. The SPSS 21 version AMOSS were used to analyse data. Two independent variables (Intrinsic motivation and Psychological Empowerment) were engaged with Employee Creativity as the dependent variable. Findings In the statistical findings, the scale reliability Cronbach's alpha value was 0.947. One way anova and correlation was done to know about the relationship among the variables. Applications/Improvements In the study, the data were used to infer the variables that effect on the employee creativity. The hotel need to pay more weightage in supporting the employees in the creativity processes in the department. The employees need to take more interest in the active participation during the creativity programme which need to be induced in their daily operational process. Top Keywords Employees Perception, Intrinsic Motivation, Psychological Empowerment, Employee Creativity. Top |