Asian Journal of Research in Business Economics and Management
Year : 2012, Volume : 2, Issue : 6
First page : ( 273) Last page : ( 289)
Online ISSN : 2249-7307.

A Study on the Impact of Visual Merchandising on Consumer Buying Behaviour

Rani Malika, Lecturer

Lovely Professional University, Phagwara

Online published on 2 June, 2012.

Abstract

Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally augments the selling process. This is an area where the Indian textile and clothing industry, particularly, the SMEs lack adequate knowledge and expertise.The aim of the study is to know the impact of visual merchandising on consumer buying behavior Key words: Visual Merchandising,Consumer, Buying behaviour

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