A study on buyer expectations towards bluechip amusements (India) private limited, Chennai Subburaj A.*, Sundaram M. Shunmuga**, Kumar N. Muthu***, Sankarganesh K.**** *Assistant Professor, Department of Management Studies, Global School of Foreign Trade, Madurai – 625001. **Assistant Professor, Department of Business Administration, Kalasalingam University, Krishnan Kovil-626126. ***Assistant Professor, Department of Business Administration, Kalasalingam University, Krishnan Kovil-626126. ****Assistant Professor, Department of Business Administration, Kalasalingam University, Krishnan Kovil-626126. Abstract The experience economy concept is based on the assumption that the experience value of a product has become a key factor, influencing consumers’ decision making. On the one hand, this fact is a reason for the emergence of fierce competition for theme parks with other industries which are not considered to offer experiences but rather certain commodities. On the other hand, the changes in consumers’ behavior provoke the search for new management strategies and approaches to keep market share and competitive advantage. The study focuses on Action Theme park's customers and on the practical implementation of a new management approach. An in-depth analysis of literature concerning the experience economy concept, the possible approaches to its challenges and the current situation in theme parks industry was executed in the literature review. The primary research included questionnaires of Action Theme park's visitors to discover their expectations, satisfaction and motives for future visits. The aim of these personal conversations was to gather in-depth information on the acquaintance of managers with new management approaches and their possible practical application. The main finding of the research is that customers are satisfied with Action theme park's product but they need new attractions and experiences to be introduced in order to re-visit the park. Top Keywords behavior, consumer, decision making. Top |