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Eyes Bamboozling the Mind: Use of Optical Illusion in Advertising Kapoor Vikram, M.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM Freelancer, Kolkata, India
Online published on 29 June, 2013. Abstract Most of the work done in the multitudinous phases of the subject optical illusion is fragmentary. This paper brings forth the importance of optical illusion in advertisements, and how advertisers use them to their advantage. The paper presents before us a model of optical illusion and how it is actually created. It also brings forth the various types of optical illusions. The paper gives ample examples of “errors of sense”, “errors of judgment” and “errors of intellect” while elucidating visual illusion. The paper is also significant as it would draw the attention of the readers to an area of utmost importance-use of optical illusions in advertisements. Top Keywords Muller-Lyer Illusion, Kanizsa Triangle, Gestalt psychology, Mirage, Stroboscopic effect. Top | |
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