An empirical study on the effect of payment mechanism for purchasing intention – The moderating effect of consumer involvement in selected product categories in Vadodara Sandhe CS. Ashutosh A., Dr. Pandya Amit R., Dr. Chatterjee Abhijeet 1Practising Company Secretary & Research Scholar, 3, Shreeram Vatika, Near More Megastore, Vishvamitri Road, Vadodara-390011 2Reader, M. S. University of Baroda, Vadodara 3Professor & Director, Dr. J.k. Patel Institute of Management, Vadodara Online published on 29 June, 2013. Abstract With the growth of India in terms of its per capita income, and along with that the development of infrastructure, consumers today have lot of choice in terms of shopping for products and services. The purpose of this research paper is to find out the purchasing intention of the people of Vadodara city towards two products categories i.e. high involvement and low involvement. Further, a study of the effect of this involvement on payment mechanism is also analysed and found out. Top |