Corporate social responsibility in India - the key role of human resource management Mr. Srikanthverma Ch.*, Assistant Professor, Mr. Swarnaraj K. D.**, Assistant Professor *Department of Business Management, Lal Bahadur College, Post Graduate Center, S.P. Road, Warangal – 506007 **Department of Public Administration and HRM, Pingly Govt. College for Women, Waddepally, Warangal-506370 Online published on 4 July, 2012. Abstract Corporate Social Responsibility (CSR) is the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve the quality of life. But, still there are numerous organizations which understand CSR as undertaking some donations or philanthropic activities. Rather in its true sense, CSR constitutes a strong commitment to social obligations and internalization throughout the organizational culture which lays emphasis on the execution of the obligations towards the employees and involving them in responsible endeavors. However from the very beginning the key player in undertaking such activities in the organizations has been top manageable and it has been the driving force in the area of social responsibility. Employees have been rarely covered under the ambit of CSR. To ensure organization-wide commitment, the non - management workforce has to be involved in the process. This involvement of employees speaks of the strategic contribution of Human Resource Management (HRM) in CSR. In this context, this paper presents the origin of CSR and its practices in India. This paper also presents the role of engagement of the HR professionals in CSR activities. Top |