International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 6
First page : ( 221) Last page : ( 231)
Online ISSN : 2248-1058.

An inquiry into the beneficial effect of agro based industrial Co-operative society in Salem region

B Gandhimathy¹, Dr. Rajendran S²

¹Assistant Professor and Head, Department of Economics, Vysya College, Salem – 636 103

²Professor and Head, Department of Economics, Periyar University, Salem – 636 011

Online published on 29 June, 2013.

Abstract

The launching of globalization process, erratic climatic conditions, unfavorable terms of trade, poor marketing conditions and mounting rural indebtedness have all contribute for distress situation in Indian Agriculture. It is alarming that farmers‘ suicides are mounting even in developed region. In this context, it is essential to opt for cooperative model of development for agrarian economies like India. The members of the SSICS which is an agro based industrial cooperative society relive from the clutches of moneylenders. The study shows the economic dimensions of SSICS in various fields. The sago and starch members‘, merchants, general public, farmers and government are the major beneficiaries of sago serve. The society offers a number of credits to them and it is one of the well established marketing societies which has a government organizational setup and ensures better marketing for cassava value added products. The official price of sago and starch are fixed through this society and it is a central place for the marketing of sago and starch throughout the country. However, it is essential to engage its activities in various assignments for its future sustainability.

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