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International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 4
First page : ( 187) Last page : ( 197)
Online ISSN : 2248-1058.

Issues and Perspectives on Two fundamental Intangible Assets in Organizations; Intellectual and Social Capitals

Azizi Firouze1, Noruzi Mohammad Reza2

1Economics, PhD, Tarbiat Modares University, Tehran, Iran

2EMBA, PhD Candidate Public Administration, Policy Making in Public Sector Tarbiat Modares University, Tehran, Iran

Online published on 27 June, 2013.

Abstract

Today‘s turbulent markets and speed of globalization has caused companies to be equipped with other assets called intangible. Before the contemporary markets and SMEs have been emerged, just having the tangible assets would be enough to be survived in that past markets. also The decreased cost of information flow increases in the number of, the liberalization of product and labor markets in many parts of the world, and the deregulation of international financial flows have changed the equations of markets and organizations in general (Teece, 2002). This paper aims to review the Intellectual capital and social capital and their impact in organizations in brief.

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Keywords

Intellectual Capital, Social Capital, Management.

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